Thursday, May 23, 2013

Comments on PR-related blogs

Not the time for politics or clever PR # Fail. By Brittany Falconer. April 19th, 2013.

My comment. May 23, 2013 at 9-47pm.
From my own observations as a PR student I distinguished two aspects of Bad PR during crisis times: a company takes poor action or creates poor communication surrounding the crisis. This kind of publicity is never welcomed and can ruine the business very easily. That’s why PR practitioners should think several steps futher before using the crisis for their own benefit.
However, if the damage to company’s reputation is already done due to somebody’s poor performance from inside, there are ways to limit the damage. The mistake should be reviewed immediately when found because today bad publicity speed is beyond belief. “No comments” situations must always be avoided, it will only make the bubble become even bigger. All media questions should be answered; otherwise, company may look like it’s hiding the facts. Company’s spokesperson should not be reading a prepared report at the press conference, it creates an impression of insincerity. An apology to both shareholders and stakeholders is the best way to show that responsibilities have been taken very seriously. After all the necessary steps to prevent the spread of bad publicity, the situation should be reviewed overall. But it does not mean that it’s the time to relax; building relations with all the parties, supporting charity or any other positive cause is very critical. The future of the company will depend on the bad publicity or crisis handling.

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